So few people have figured what so many other people don’t understand and that your website can and should get better every single day. Today’s diverse and ever-changing Internet marketing community can require daily, hourly and even minute-by-minute fine tuning. This article will shed the light at common pitfalls, how to avoid them, and how to execute advanced tactics.
Many view Internet marketing as a volatile and rapidly changing activity that is best left to specialist companies whose sole mission is to stay on top of this chaotic environment and deliver the best results. Other companies view online marketing as their primary revenue-generating activity and the gateway to rapidly growing markets. They are committed to building the required team in-house, and consider their optimization capabilities to be strategic to their success. Such companies typically spend considerable resources recruiting, training, and motivating key employees.
So where do we start? no matter what internet marketing technique you choose, your website will be key to your success. The phrase “surfing the net” suggests how visitors of your site approach the net in general; they come in, sniff around and move on. If you don’t snag them immediately you have lost them forever. That’s why it is so important to follow their every step . If customers don’t stick around to buy what you have to offer, so pay attention because you might not get a second chance.
On that note, I should make a few notes on bulk emailing websites (or email solicitations) that hype “get rich quick” method of Internet marketing. In summary, most of them use the “numbers game”… don’t fall for this. What if I told you that you would be lucky to get one order… and that is assuming that in every 100,000 emails you sent you don’t get shut down by your ISP within a few hours from complaints, their mail server being clogged (because of you), or from any number of other problems. With the complaints you will get, you will be lucky if you even get out 50,000 emails before your Internet access is terminated… and you didn’t even make a sale.
I know dozens of business owners who have lost thousands of dollars using these supposedly “no cost” forms of marketing. People put up websites, do some advertising and expect the profits to roll in; only to lose their investment later. Training your employees will make you avoid that fate.
Keep in mind that web analytics are tools-not ends in themselves. They cannot tell you why visitors behave the way they do or which improvements you should make. For that you need to invest in report analysis; and that means hiring expertise, training existing staff, using the services of an external consultant, or a combination of all of these.
Skills and training
Marketing managers often come from an advertising, communications, finance, or creative background. Depending on the size of your company, they may be generalists who are responsible for everything, or specialists who are only in charge of Web promotion. If your advertising mix includes offline components, they may be responsible for making sure that a consistent view of your product exists across all channels. Staff training on web marketing and SEO requires ongoing efforts. Your staff will need to be trained in the most successful methods for maintaining optimization and staying on top of the game before competition devour your customers.
Rami kantari
http://www.articlesbase.com/training-articles/internet-marketing-training-for-non-technical-599093.html
econ majors help me!?
can anyone tell me the strength and weakness of this subsidy?
WASHINGTON — Imports of processed French fries from Canada depressed prices for the 2003 potato crop, the U.S. Department of Agriculture ruled, and Idaho potato farmers stand to receive government aid payments as a result.
The department last week approved and is expected today to certify a petition by the Potato Growers of Idaho stating that imports of Canadian French fries depressed Idaho fresh-market prices by more than 21% in the 2003 season. The import flood was another blow to an industry already hurting from the low-carb diet craze and a slowdown in the expansion of fast-food restaurant chains, which sell about 90% of the fries consumed in the U.S.
"The last several years have been very brutal for growers in the fresh market," said Paul Patterson, an agricultural economist at the University of Idaho. The government aid, called trade adjustment assistance, would have no affect on current potato prices, he said.
Trade adjustment assistance, long available to manufacturers hurt by foreign competition, was expanded by Congress to include farmers in 2002. It allows producers to receive up to $10,000 in cash as well as technical and marketing training if they can demonstrate to the Department of Agriculture’s satisfaction that foreign countries hurt domestic prices. Petitions are made by individual states.
Idaho growers who sell potatoes in the fresh market have 90 days starting today to apply at their county’s Farm Service Agency to participate in the program.
Once growers are approved for the assistance, they can receive cash benefits based on their production, according to Dennis Fiess, a trade adjustment assistance specialist at Washington State University. The payment comes to 3.5 cents per hundred pounds of potatoes, and Idaho’s Farm Service Agency expects the estimated 285 eligible farmers to collect a total of roughly $1 million. There were 818 potato farms in Idaho in 2002, according to the Idaho Agricultural Statistics Office.
Idaho produced 12.3 billion pounds of potatoes in 2003, down from 13.3 billion in 2002. Production rebounded to 13.2 billion pounds in 2004.
Agriculture experts and Idaho growers said imports of processed French fries from Canada surged 24% to 1.72 billion pounds in 2003, displacing 670 million pounds of Idaho potatoes. The fresh potato price dropped to 3.85 cents per pound in the 2003 season, from the five-year average price of 4.9 cents per pound
The government program’s cash benefits will soften the blow of the French fry imports, but in terms of the overall cost for farmers it may not help much, Idaho farmers say. "It’s a drop in the bucket for any average potato farmer’s cost," said Keith Esplin, executive director of the Blackfoot, Idaho-based Potato Growers of Idaho, who brought the petition. "It won’t anywhere near begin to make up for his losses."
Mr. Fiess will be working with Foreign Agricultural Service and Idaho farmers to come up with "shotgun" business training for the farmers. It will include workshops, some available over the Internet, on such basic business-management skills as using a balance sheet and cash-flow statement.
"We’re not going to provide them with an M.B.A.," said Mr. Fiess. "It’s more of an overview."
As for any subsidies – it demotivates development (efficient resource utilization) from one side, and helps to survive and protect some local interests under pressure of predationary policy – from another.
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